This project rebrands the Hurricanes through Māori storytelling, blending cultural symbolism with modern design to reflect regional identity, celebrate unity and wind energy, and engage younger, authenticity-focused audiences through a culturally grounded visual identity.

Discover Kupu Haerenga, an inspiring expansion that unites Aotearoa through a shared love for te ao Māori, fostering learning, connection, and aroha to uplift and revive Māori culture.

The Living Room is a calming workspace concept that combines nature and comfort to help corporate workers relax and stay productive.

Maker's Mark ZERO is a campaign that celebrates genuine human connection without the need for alcohol, promoting meaningful moments and mindful choices.

VitaHEALTH is a study exploring the future of brand advertising through interactive signage that engages and connects with audiences in innovative ways.

An app designed to revive grassroots sports by fostering community engagement and raising awareness through connection and support.

Te Ruma Kare is a virtual garden where a unique flower blooms for each donation made to the Auckland War Museum, symbolizing individual acts of remembrance and support.

Weebee is a community-driven app that uses social media and brand-sponsored rewards to inspire collective action in cleaning and caring for local environments.

A dynamic collection of sports media work, including real client collaborations, showcasing my passion for storytelling, energy, and design in the world of athletics.

A playful collection of creative pieces that celebrate my love for pop culture, blending humor, nostalgia, and bold visuals inspired by iconic moments and characters.

A selection of earlier web design projects from my previous focus of study, highlighting my foundation in digital layout, user experience, and visual storytelling.